Business Analytics

Business Analytics is the art and science of developing new insights and understanding business performance strictly based on data.

Our methodology for business analytics includes five phases from Discovery through Deployment and Monitoring. We'll help you discover the power of business analytics and the value impact it can have on your business.

  • Ascertain & discover – Exercise to assess the analytical maturity, understand data sources and prepare the data for modeling. This takes 60-70% of the time.
  • Model – Identify a suitable modeling algorithm, create, select, modify and determine the key variables for modeling.
  • Evaluate Performance – Once a model is built, evaluate the reliability of findings. Estimate performance using model-test strategy.
  • Advise Results – The model accuracy denotes the applicability of the model on a fresh set of data. This is an iterative process until the model is finalized.
  • Install & Monitor – The finalized model is deployed in production and put to use in operation. Regular monitoring of model performance is conducted. If need be, the model is re-calibrated. The above process is further repeated.